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Proxi-Produit Consortium selected in the Proxima Mobile call for projects

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Press release
Paris, November 2, 2009

Following the Proxima Mobile call for projects last July, the Internet Usage Delegation* has selected the proposal from the Proxi-Produit consortium. Made up of GS1 France (creator of the CodeOnline service), SBW (a specialist in the development of mobile applications), and AFNIC (registry for the .fr ccTLD), this consortium developed a project that would enable access to precise and detailed information on fast moving consumer goods (FMCG).

On July 16, Nathalie Kosciusko-Morizet, Secretary for the Digital Economy issued the Proxima Mobile call for projects. With a budget of €10 million, this major project is part of the digital component of the recovery plan dealing with applications and innovative uses of the web and especially the Internet. Its objective is to support the development of free general interest applications and services accessible from mobile phones connected to the Internet.

*Secretary in charge of Forecasting and Development of the Digital Economy, the Ministry of Higher Education and Research

More information on Proxi-Produit

The result of close collaboration between GS1, SBW and AFNIC, the Proxi-Produit project will allow users to access information on consumer products such as :

Product information straight from manufacturers

Nutrition information

Environmental impact of these products

Allergens found in these products

Risks and health warnings associated with these products

Salt content of food products

Drug label information

All users will now be able to access this information through two channels : a web portal optimized for mobile phones and applications for download.

For more information on the Proxi-Produit project, see http://www.proximamobile.fr/resultats/consommation.htmlwhich offers a detailed description of the call for projects and information on the projects selected in the consumer category.

The Partners

SBW is the project coordinator, working in particular on the multi-OS portal, the bar code reader and the connection between applications targeted consumer requests, manufacturers and institutional databases.

GS1 France offers CodeOnLine , a mobile services portal for manufacturers, allowing them to publish targeted, up-to-date product information for consumers. This information is the substance of the Proxi-service product.

AFNIC is co-architect of the infrastructure and acts as trusted third party, operating a part of user contact databases to provide Proxi-Produit users a service that respects privacy and guaranteeing the protection of personal data. The registry for the .fr ccTLD is naturally interested in the Internet of the future, and its applications. Proxi-Produit is a tremendous opportunity to leverage our expertise and build an application for the future with our partners.

About SBW

A French leader in marketing and mobile technologies, SBW also has offices in the United States and Canada. Its mission is to assist its customers (media companies, telecom operators, large communication networks and major advertisers) in the areas of defining mobile strategy, development, data analysis and optimizing investments. The services provided by SBW are based around its M-Cast platform.
Further information

About GS1

With a presence in some 108 countries, more than 30,000 member companies in France and more than one million worldwide, the mission of GS1 is to standardize technologies used to facilitate and secure the exchange of information between companies. Active in over 20 industries and sectors (distribution, retail, FMCG, health, transportation, logistics, defense, etc.), GS1 helps companies ranging from micro and small businesses to major corporations invest in new technologies: bar code implementation, electronic commerce, electronic catalogs and RFID tags.
Further information

About AFNIC

(Association Française pour le Nommage Internet en Coopération )

Non-profit organization, AFNIC is in charge of the administrative and technical management of the .fr (France) and .re (Reunion Island) Internet domain names.
AFNIC brings together public and private members: representatives from the French government, Internet users and Internet Service Providers (Registrars).
Further information