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Réussir avec le Web, a simple, free diagnostic tool to help businesses make the most of the web

Press release

September 25, 2017 -

In just 10 minutes, this new service assesses the digital maturity of participants and provides them with an audit and a personalized action plan to boost their online presence.

The online presence of French small and medium-sized businesses: vast potential worth exploiting

In 2017, although 85% of French people have access to the Internet*, and 80% of French Internet users learn about the web before buying a product or service**, nearly 1 million French VSEs are not yet online. Although the means to develop a business on the Internet are increasingly accessible - from websites to social networks or newsletters - and are highly effective if combined, more than 6 out of 10 VSEs / SMEs say they still lack the information they need to get started. For Afnic, it's time to change the situation.

A simple, free, fast and comprehensive tool

To better meet the expectations of small and medium-sized businesses, and help them understand all the issues involved in digital technology and then take action, with Réussir avec le Web [Succeeding with the web] Afnic has developed a self-diagnostic tool that is free of charge, fast, complete and personalized, which results in

  • ASSESSMENTS: at what stage of development are their digital practices? 
  • COMPARISONS: Where are their competitors with their online presence?  
  • PROGRESS POINTERS: What actions need to be implemented? 

3 themes + 26 questions + 10 minutes maximum = 1 personalized audit

To establish an accurate diagnostic of the participants' digital maturity and digital practices, Succeeding with the web is divided into 3 themes: online presence, visibility / e-reputation, business development and then provides practical advice on how to make their business grow thanks to the web.

At the end of the diagnostic, the participants immediately receive a personalized audit and action plan, a score and a comparison with the average for their sector of activity, by e-mail, as well as advice and content with which to launch or optimize their online presence around the main issues involvedsuch as websites, social networks, SEO, etc.

Soon a benchmark for measuring the online presence of small businesses

Thanks to the unpublished data that will be aggregated by Réussir avec le web, Afnic aims to measure digital transformation in France per sector of activity, location and size of a company. The data will facilitate the diagnostics on broader scales such as professional federations, départements [counties] or geographic regions, and will provide additional leverage for small and medium-sized enterprises.

Afnic a major player in online presence

Created in 1997, Afnic is the French acronym for "Association Française pour le Nommage Internet en Coopération" (the French Network Information Centre). As the incumbent manager of the .fr TLD with nearly 3.1 million domain names in the .fr namespace to date, it is also positioned as a provider of technical solutions and registry services: it currently manages 14 projects for new gTLDs, including .paris and .bzh. Because of the stakes involved in the online presence of companies, in 2014 Afnic created réussir-en.fr, a free advice and support platform for small and medium-sized businesses, which now has several thousands of subscribers

An official launch at the SME Trade Fair in Paris on 25 and 26 September

In order to present Réussir avec le Web to its target audience, Afnic is organizing its official launch on 25 and 26 September at the SME Trade Fair in Paris. It will provide a perfect opportunity for small and medium-sized companies to learn more about this new tool and test it live on a special stand (Stand A-02 - Pavillon de la Communication Digitale).

 

To test Réussir avec le Web (in French), click below

 

 

 

*CREDOC 2016 / **IFOP 2015 studies

 

 

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About AFNIC

Afnic (the French acronym for "Association Française pour le Nommage Internet en Coopération" i.e. the French Network Information Centre), is a non-profit association. For 20 years, we have been the registry for the management of Internet addresses under the .fr TLD suffix. We also manage the French overseas TLDs for .re (Reunion Island), .pm (St. Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna), and .yt (Mayotte). In addition to the more than 3.2 million domain names they represent, we are also the back-end registry for 14 companies as well as local and regional authorities that have chosen to have their own TLD suffix including .paris, .bzh, .alsace, .corsica, .mma, .ovh, .leclerc and .sncf. We actively support the digital transformation of small and mid-size businesses in France with our system Réussir en .fr (www.reussir-en.fr) and offer a free online presence support package ranging from diagnostic tools to on-site training throughout France. As an association, we federate a community of more than one hundred members with varied profiles but all of whom are stakeholders on the web: registrars, companies, federations, users, institutions, etc. Our role is part of a broader assignment involving the common good, which consists in helping to make the Internet more secure, stable and open to innovation each day, in which the French Internet community plays a leading role. In addition, we pay 90% of the profits from the management of the .fr TLD to our Afnic Foundation for Digital Solidarity (www.fondation-afnic.fr) which each year finances some thirty projects designed to reduce the digital divide throughout France.