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BrandTLDs and large-scale retailing: 5 key challenges a dot brand can help overcome

Home > BrandTLDs and large-scale retailing: 5 key challenges a dot brand can help overcome

This study focuses on large-scale retailing, a business sector whose business model is undergoing a major transformation, with brands facing numerous challenges as almost everything goes digital. While brands have introduced many changes in the past few years, notably new services and practices based on digital technology, the use of the dot brand in the sector remains far from widespread.

At Afnic, we firmly believe that a brandTLD or “dot brand” is a powerful differentiator capable of responding to the needs of different business sectors, large-scale retailing included.

Download and read this study “BrandTLDs and large-scale retailing: 5 key challenges a dot brand can help overcome” by completing the form below to gain access to:

  • A situational analysis of large-scale retailing in France
  • A focus on the brands with their own TLDs in this sector
  • 5 key challenges faced by these brands which we believe can be solved by a brand TLD

We hope these pages make for an enlightening read!

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