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AFNIC launches new communication campaign entitled " .fr - and that's the bottom line ! "

Home > Observatory and resources > News > AFNIC launches new communication campaign entitled " .fr - and that's the bottom line ! "

AFNIC’s new multimedia communication campaign aims to remind and/or inform individuals and organisations of all the benefits that .fr has to offer. In particular, it emphasises the preference given to .fr by companies and individuals wanting to communicate in French to the French. It also highlights the uses associated with domain names – and in particular .fr domain names – through keys events in the protagonist’s life – first job, setting up a business, marriage, first child, hobbies etc.

This communication campaign will take three forms :

a press advert, which will appear between 26 August and mid-October in publications such as Ça m’intéresse, Capital, National Geographic, Science et Vie, l’Entreprise and TV Magazine ;

Internet banners and a video to appear between 14 September and 18 October, on,,,,,, and the Blogbang network ;

and, for the first time ever, a TV clip. From 14 to 27 September 2009, a 20-second spot will be shown more than 150 times on BFM and I-Télé at peak viewing times (6.00-9.00 am, 12.00-2.00 pm and 6.00-10.00 pm).

As an additional bonus, from 14 September, the campaign’s website,, will be showing the whole of the 1 minute 30 second-film, giving an even more detailed presentation of the uses of the .fr domain name.

This campaign has been designed by CoSpirit/MediaTrack (marketing and media consultancy) in partnership with online audiovisual solutions specialist, Loadings. The film was directed by Nath Dumont.

For more information
The campaign website :

A high-definition copy of the press advert is available on demand.

(Association Française pour le Nommage Internet en Coopération )
Non-profit organization, AFNIC is in charge of the administrative and technical management of the .fr (France) and .re (Reunion Island) Internet domain names.
AFNIC brings together public and private members: representatives from the French government, Internet users and Internet Service Providers (Registrars).
Further information.


About Afnic

Afnic is the acronym for Association Française pour le Nommage Internet en Coopération, the French Network Information Centre. The registry has been appointed by the French government to manage domain names under the .fr Top Level Domain. Afnic also manages the .re (Reunion Island), .pm (Saint-Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna) and .yt (Mayotte) French Overseas TLDs.

In addition to managing French TLDs, Afnic’s role is part of a wider public interest mission, which is to contribute on a daily basis, thanks to the efforts of its teams and its members, to a secure and stable internet, open to innovation and in which the French internet community plays a leading role. As part of that mission, Afnic, a non-profit organization, has committed to devoting 11% of its Revenues from managing .fr Top Level Domain to actions of general interest, in particular by transferring €1.3 million each year to the Afnic Foundation for Digital Solidarity.
Afnic is also the back-end registry for the companies as well as local and regional authorities that have chosen to have their own TLD, such as .paris, .bzh, .alsace, .corsica, .mma, .ovh, .leclerc and .sncf.

Established in 1997 and based in Saint-Quentin-en-Yvelines, Afnic currently has nearly 90 employees.