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Hosted by the team on 5 July from 12:30 to 14:00, this workshop is especially devoted to naming policy and brand management. Designed for use by business, this workshop will enable you to:

  •  Obtain a better understanding of how to protect your name and / or brands,
  •  Obtain a better understanding of the strategy to adopt in terms of domain names

The following will be taking part in the debate:

  • Marcel Botton, the founder of the Nomen agency, which has created more than 1500 brand names (Vivendi, Vinci, etc.). He will cover the key points of a good branding and naming strategy;


  • Maître Fabrice Perbost, a lawyer specializing in trademark protection with Kahn & Associates, will provide valuable legal insight for the discussions;


  • Loïc Damilaville, Deputy CEO of AFNIC, the registry for domain names under the .fr TLD.  He will address the issues involved in the marketing value of domain names

See the video of Loïc Damilaville, AFNIC Deputy CEO by frenchweb.

Visuel Loïc Damilaville

The workshop will be held on Thursday, 5 July from 12:30 to 14:00 in the showroom of, 55 rue de Bretagne 75003 Paris.

About Afnic

Afnic is the acronym for Association Française pour le Nommage Internet en Coopération, the French Network Information Centre. The registry has been appointed by the French government to manage domain names under the .fr Top Level Domain. Afnic also manages the .re (Reunion Island), .pm (Saint-Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna) and .yt (Mayotte) French Overseas TLDs.

In addition to managing French TLDs, Afnic’s role is part of a wider public interest mission, which is to contribute on a daily basis, thanks to the efforts of its teams and its members, to a secure and stable internet, open to innovation and in which the French internet community plays a leading role. As part of that mission, Afnic, a non-profit organization, has committed to devoting 11% of its Revenues from managing .fr Top Level Domain to actions of general interest, in particular by transferring €1.3 million each year to the Afnic Foundation for Digital Solidarity.
Afnic is also the back-end registry for the companies as well as local and regional authorities that have chosen to have their own TLD, such as .paris, .bzh, .alsace, .corsica, .mma, .ovh, .leclerc and .sncf.

Established in 1997 and based in Saint-Quentin-en-Yvelines, Afnic currently has nearly 90 employees.