Organized by E-commerce Magazine, the E-commerce Trophies are an annual appointment for the entire profession. As a key stakeholder in e-commerce and a top-notch ccTLD for e-commerce entrepreneurs and players committed to the concept of digital territoriality, the .fr TLD was an obvious partner for this seventh edition of the Trophies.
This year, four categories of trophies will be awarded on October 9:
- Design / Ergonomics: rewards the aesthetic qualities of a commercial website, its ease of navigation and/or access to content, the customer pathway.
- Market share / Conversion rate: rewards the most innovative and inventive marketing strategies, implemented as part of an approach focusing on market share and conversion rate (customers, consumers, users).
- Customer Retention / Experience: rewards the most innovative and the most inventive marketing strategies deployed to strengthen audience loyalty (clients, consumers, users) and enrich the customer experience based on a mix of channels (print, digital, social networks, etc.).
- Mobile / Shopping: This category recognizes the most innovative approaches to m-commerce: implementing a coherent m-commerce strategy, developing new uses for consumers, integrating mobile devices in e-commerce strategy and optimization of social media to support the mobile shopping strategy.
Afnic is the acronym for Association Française pour le Nommage Internet en Coopération, the French Network Information Centre. The registry has been appointed by the French government to manage domain names under the .fr Top Level Domain. Afnic also manages the .re (Reunion Island), .pm (Saint-Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna) and .yt (Mayotte) French Overseas TLDs.
In addition to managing French TLDs, Afnic’s role is part of a wider public interest mission, which is to contribute on a daily basis, thanks to the efforts of its teams and its members, to a secure and stable internet, open to innovation and in which the French internet community plays a leading role. As part of that mission, Afnic, a non-profit organization, donates 90% of its profits to its Foundation for Digital Solidarity. Afnic is also the back-end registry for the companies as well as local and regional authorities that have chosen to have their own TLD, such as .paris, .bzh, .alsace, .corsica, .mma, .ovh, .leclerc and .sncf.
Established in 1997 and based in Saint-Quentin-en-Yvelines, Afnic currently has 80 employees.