Held in the premises of FrenchWeb.fr, the workshop on domain branding and management was attended by some thirty participants. The purpose of the workshop was to allow participants to improve their understanding of how to manage their names and / or brands and thus set up the best naming strategy.
The discussions were moderated by:
- Marcel Botton, the founder of Nomen, which addressed the key points of a good branding and naming strategy
- Sabine Lipovetsky, a lawyer specializing in trademark protection with the Kahn & Associates law firm, adding an extremely useful legal perspective to the discussions;
- And Loïc Damilaville, Deputy CEO of AFNIC, who developed the themes related to the marketing value of domain names.