A portfolio of domain names is an invaluable asset for an organisation. And yet in many cases it is the result of several decades of acquisitions carried out haphazardly, with no unified standards and with no one in charge. The risks entailed by this scattered approach are numerous: uncontrolled costs, poor online brand protection, endangering the information system, damage to the brand image, etc.
It is nowadays essential to put in place a pertinent and effective domain names policy in order to protect your digital territory and your brand in the broader sense.
Description and teaching objectives of the training programme
This training programme, carried out in partnership with CSC Digital Brand Services, will prepare you:
- to prepare the implementation of a domain name policy in a major organization in order to rally all the concerned players
- to organize your company’s domain names processes to rationalize your portfolio
- to choose the right protection for your portfolio and limit the risks to your domain names
- to implement the required monitoring to safeguard your brand
Duration
2 days
Target group
Anyone in charge of a portfolio of domain names (technically or professionally) in a Key Accounts structure
Trainer
Patrick Hauss, Head of Corporate Development and Strategic Alliances EMEA, CSC Digital Brand Services
Training location
The training will be delivered online using our video-conference tool.
A connection link will be sent to you once your registration has been completed.
Assessment
Practical exercises will be carried out throughout the course to help assimilate the methods and concepts presented.
Cost
€1,400 excl. tax per participant.
If you wish to register several persons from your organisation, please contact us for a quotation.
DIRECTTE declaration number: 11788446878
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Day 1 – Objectives and governance of domain name management in an organisation
Morning 1 – Introduction: objectives of a domain names policy and stakes involved
- Definition of a domain name
- Security and risks to the information system
- The various objectives that can be attained
- The scope of a domain names policy
- The organisation’s internal rules for managing a portfolio of domain names
- The various actors involved
- Adapting the management of a portfolio of domain names to the organisation of the business
- The role of a Domain Name Correspondent
- Domain names management committee
- In-house distribution of rules and standards
- Practical exercises
Afternoon 1: organisation and management of domain names and internal governance
- Internal aspects of organisation and governance
- Applicants for domain names
- Work flows and checks on compliance of requests
- Reporting: structuring the portfolio so as to be able to sort information for reporting depending on recipient
- Monitoring tools and software
- Internal support
- Roles and responsibilities of each participant in this type of project
- Practical exercises
- External aspects of organisation and governance
- Interactions with registrars
- Interactions with registries
- Interactions with other actors
- Practical case based on the launch of a new brand
Day 2 – Protecting your domain names, keeping watch on those filed by third parties and managing disputes
Morning 2: protecting domain names
- Implementing a protection strategy for your domain names
- Defining a naming scope (list of domain names to be filed)
- Organising your portfolio of domain names:
- Creating brand families
- The various areas of protection
- The elements that need to be positioned
- Brand and domain name life cycle
- The WHOIS
- Securing critical domain names and security mechanisms to implement in order to counter attacks
- The recommendations of ANSSI (National Agency for the Security of Information Systems) for domain name security: how to adopt an in-depth defence approach and improve the security score
Afternoon 2: Surveillance of domain names and management of disputes
- Surveillance and detection of disputes
- The notion of detection and what to expect
- Frequency of surveillance
- The notion of depth of surveillance (TLD, associated key word, similarities, phonetic and visual variants of a domain name)
- Analysis of surveillance reports
- Management of difficulties linked to contentious situations detected
- The various incidents
- When to take action
- The decision grid and the time when action is taken
Conclusion: Internal sharing of a domain names policy
Upcoming training sessions