Makheia Strategic Planning & Social Media Division Director
Sandrine Andro is heading the strategic planning and she established the social media department of Makheia, a communication agency. In this way, since 2007, she helps her clients to better approach the new digital challenges. From 1998 to 2003 she headed the french communication agency of Extrême group, based on a huge expertise (media communication, marketing, CRM, e-CRM ...) acquired within international agencies (FCB, JWT). Then, in 2003 she established her own consultancy company. Involved in social networks since 2009, she was distinguished in France among the very first women to be visible on the social web. Sandrine runs lots of conferences, webinars and training sessions to help corporate, entrepreneurs and start-ups to better approach their strategy and the advantages of digital transformation. She is a speaker in different schools and was also a mentor within the OrangeFab, the Orange start-up accelerator.
Getting a grip on the messy middle with a .brand strategy
The messy middle, infinite doubts keeping clients & prospects from the final purchase decision....