Afnic launches “Mon domaine en .fr” - a communication campaign to promote the .fr TLD

01/11/2024

How about making the .fr more famous with the general public? This is the objective of this campaign. With TV and radio commercials presenting the benefits of .fr domain names and the advantages of communicating on the Internet. The campaign’s baseline: “Mon domaine en .fr”: Plus sûr, plus facile, moins cher, pour votre site internet choisissez un nom de domaine en .fr. [My .fr domain: more security and simplicity, less expense. Opt for a .fr domain name for your website].

The commercial lasts 25 seconds and uses 3D animation.

The campaign TV commercial was aired on 25 December on MyCanal, then as of January on the channels RMC Story, RMC Découverte, BFM TV and BFM Régions to coincide with the launch of the third season of “Connecte ta boîte” [Connect your Business], a new season of the show this time dedicated to tourism – entirely fitting for this pop-in visit from “Mon domaine en .fr”!

The campaign has also been relayed on the Spotify and Audion (podcast) audio platforms, in ads in media newsletters targeting VSEs/SMEs like ‘Le Monde des Artisans’ and ‘Les Échos-Entrepreneurs’, and in inserts on Qwant and LinkedIn.

The goal of the campaign is to create awareness among the general public who may still be unfamiliar with the .fr TLD and to instil a preference by presenting its most obvious advantages (easy to install, less expensive, etc.).

Check out the TV commercial

« Bienvenue dans mon domaine !

Euh, je ne parle pas de cette vieille bâtisse mais de mon domaine en .fr !

Mon site internet, beaucoup moins cher à entretenir.

Pour mes données personnelles rien n’est plus sûr. En France, c’est bien protégé.

Mon domaine est accessible 24h sur 24 et sans interruption.

Ah ! Mes conseils et formations pour attirer les foules sur mon site. Les gens se pré… »

Plus sûr, plus facile, moins cher, pour votre site internet choisissez un nom de domaine en .fr.

.fr opéré par Afnic – Internet Made in France.

Texte de défilement : Plus sûr puisque l’Afnic est notamment désignée Opérateur de Service essentiel par l’Etat https://www.afnic.fr/association-excellences/notre-demarche/securite-fiabilite/ Moins cher par rapport aux 10 noms de domaine les plus utilisés d’après l’étude comparative de l’Afnic sur les prix promotionnels et hors promotionnels constatés de 2023 (https://réussir-en.fr/combien-coute-un-nom-de-domaine/)

About Afnic

Afnic is the acronym for Association Française pour le Nommage Internet en Coopération, the French Network Information Centre. The registry has been appointed by the French government to manage domain names under the .fr Top Level Domain. Afnic also manages the .re (Reunion Island), .pm (Saint-Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna) and .yt (Mayotte) French Overseas TLDs.

In addition to managing French TLDs, Afnic’s role is part of a wider public interest mission, which is to contribute on a daily basis, thanks to the efforts of its teams and its members, to a secure and stable internet, open to innovation and in which the French internet community plays a leading role. As part of that mission, Afnic, a non-profit organization, has committed to devoting 11% of its Revenues from managing .fr Top Level Domain to actions of general interest, in particular by transferring €1.3 million each year to the Afnic Foundation for Digital Solidarity.
Afnic is also the back-end registry for the companies as well as local and regional authorities that have chosen to have their own TLD, such as .paris, .bzh, .alsace, .corsica, .mma, .ovh, .leclerc and .sncf.

Established in 1997 and based in Saint-Quentin-en-Yvelines, Afnic currently has nearly 90 employees.

Afnic launches “Mon domaine en .fr” - a communication campaign to promote the .fr TLD

Check out the TV commercial

About Afnic

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