After a competitive-dialogue procurement procedure, the tandem of Entrecom and Dufresne Corrigan Scarlett has been selected by Afnic (the French acronym for the French Network Information Centre) to ensure the promotion of the “.fr” TLD.
Afnic has chosen to invest in a new digital strategy, and a creative, positive, off-beat approach. The goal is to make the .fr TLD an attractive namespace serving as a benchmark, especially for young people and entrepreneurs.
For Julien Naillet, Afnic Communications Director, “.fr domain names inspire trust because they include semantic and geographical indicators in their DNA. They are also a great way of promoting French expertise among our compatriots and foreign users. We want to offer a signature that means something, backed by a wealth of past experience and ready to face the future challenges of tomorrow’s Internet.”
Stay tuned for the launch of the campaign in September.
Afnic is the registry for the domain names for the geographical areas of .fr (France), .re (Reunion Island), .pm (St. Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna) and .yt (Mayotte).
Afnic is also positioned as a provider of technical solutions and registry services, backing 17 projects for new GeoTLDs with ICANN, including the .paris and .bzh namespaces. Afnic (the French Network Information Centre) comprises public and private stakeholders, including government authorities, users, and Internet service providers (Registrars). It is a non-profit organization.
A content agency expert in conversational strategies, Entrecom specializes in two fields: engaging the public and digital business transformation. Key customers include the French National Institute of Industrial Property (INPI)., BNP Paribas Group, HAS, J&J, Carrefour Group, Orange, etc.
About DUFRESNE CORRIGAN SCARLETT
A global, 100% independent communication agency, recognized on the market for its expertise in brand territory and cross-channel brand activation for clients such as Andros Group (Bonne Maman, Mamie Nova, Andros), Heineken Group (Desperados, Affligem, Fisher), ACOOA, Mâtines, Bonduelle Group (Cassegrain), Midas, Hypromat Group (Elephant Bleu), Porsche, Juvamine Laboratories (Juvamine, Urgo, Humex, Intimy), and UNICID. DUFRESNE CORRIGAN SCARLETT is a member of Maison de la Communication.