Named Faites-vous un nom .fr (Make you own identity in .fr), the
AFNIC’s online communication campaign was pre-selected for the French On-line Communication Awards.
Launched last spring, this campaign’s goal was to sensitize individuals to the benefits brought by the registration of a domain name and the
assets of the .fr Internet domain, such as personalising an e-mail address or a website as well as the possibility to emphasize its belonging to the
French speaking community.
This communication device was achieved with the help of CoSpirit / MediaTrack, marketing and media counsel, in partnership with Loadings,
specialized in online audiovisual solutions.
The AFNIC campaign was selected with 18 other online videos by the students of the Rouen School Management to be submitted to a jury
composed of the students from important schools, Internet users as well as marketing and communication professionals. The verdict will be given
on October 21st 2008.
Launched by the Rouen School Management, in partnership with Media Institute, TNS Media Intelligence and Orange, the French On-line
Communication Awards reward advertising campaigns that best promote the perception and the impact of online communication on young people and
marketing professionals. Pre-selected for its online campaign “Make you own identity in .fr”, that presents the unlimited possibilities of e-mail
or website personalization in .fr, AFNIC is delighted of this choice and hopes to be one of the happy winners. To be continued.
Watch our videos!
Press release by he French On-line Communication Awards
About the AFNIC
(Association Française pour le Nommage Internet en Coopération )
Non-profit organization, the AFNIC is in charge of the administrative and technical management of the .fr (France) and .re (Reunion Island) Internet domain names.
The AFNIC brings together public and private members: representatives from the French government, Internet users and Internet Service Providers (Registrars).