CPME awards: Afnic presents the ‘.fr Website’ award

The CPME’s (Confederation of SMEs) digital awards honour the managers of very small, small and medium-sized enterprises (SMEs) across all sectors who have successfully embraced the digital revolution to raise their profiles, gain new clients, recruit staff or facilitate the inclusion of people (re)entering the workplace.

Of the 5 prize categories, the ‘.fr Website’ category rewards companies that have created a website with a .fr domain name to promote their Made in France expertise and/or their presence in France. As a member of the selection panel, Afnic nominated the following 3 companies:

• ACS Prévention carries out mandatory periodic inspections of safety equipment – https://acs-prevention.fr/

• Check out this video on ACS Prévention’s digital strategy

• Restaurant Le Cheverny has been serving authentic family cuisine in Limoges since 1986 – https://lecheverny.fr/

• Check out this video on restaurant Le Cheverny’s digital strategy

• Step One manufactures and markets healthy and innovative cosmetic products in the form of powders to be reconstituted – https://step-one.fr/

• Check out this video on Step One’s digital strategy

Following a period of voting by Internet users, ACS Prévention was announced the winner of the ‘.fr Website’ award, with the company’s director, Tristan Tual, notably receiving recognition for the extensive work put into creating the content published on its website. It has certainly been a strategy that has paid off and enabled the company to position itself as an expert in its field, boosting the number of online quotes and prospecting outside its catchment area, therefore giving it the opportunity to open new branches.

Afnic is keen to promote companies that put their websites at the centre of their digital strategies. Indeed, as well as being as a sign of reliability and credibility, a website provides an online space that is independent of any third-party platform, giving the company full control over its image and the content it publishes.

Reflecting its strong commitment to the digital transformation, next year will see Afnic celebrate the 10^th anniversary of its digital support programme Réussir en .fr (“Succeed with .fr”).