As part of France Relance and the France Num initiative, Bpifrance has been entrusted with the implementation of calls for projects. Bpifrance tasked the “Tous en ligne maintenant” consortium, formed of Afnic, CINOV Numérique, Neocamino, La Mêlée and the CPME and their partners the Auvergne-Rhône-Alpes Region, the CINOV employers’ federation, the insurance brokers’ association Planète CSCA and the AFPA training institute, to speed up the digital transformation of 3,000 VSEs/SMEs, retailers and tradespersons who have little or no experience of the digital world.
The consortium will apply a methodology implemented since 2020 to identify, initiate and provide support for a limited time to 3,000 structures that need to speed up their digital transition. The large-scale, nationwide roll-out of the “Tous en ligne maintenant” programme, run as a pilot scheme last autumn, will be launched in May and continue until October 2022.
The programme was designed to bring together VSEs, retailers and tradespersons with similar problems in a given region in groups of ten to fifteen structures. With one goal: to instil mutual assistance and networking, both a token of success in the digital transformation of small companies.
The 3-week programme is based on personalised support in several phases: first, identify the specific needs of each business, then the more concrete training, coaching and implementation phases. A coach and a head of operations accompany each “class” and provide expertise, monitoring and skills training for each participant to ensure the operational implementation of the required tools after three weeks.
For more complex needs, this support mechanism will have as its objective the preparation of the terms of reference and the identification of service providers to which the project can be delegated. The beneficiaries will also be steered towards aids, solutions and competences that can assist them beyond this initial stage.
Afnic is the acronym for Association Française pour le Nommage Internet en Coopération, the French Network Information Centre. The registry has been appointed by the French government to manage domain names under the .fr Top Level Domain. Afnic also manages the .re (Reunion Island), .pm (Saint-Pierre and Miquelon), .tf (French Southern and Antarctic Territories), .wf (Wallis and Futuna) and .yt (Mayotte) French Overseas TLDs.
In addition to managing French TLDs, Afnic’s role is part of a wider public interest mission, which is to contribute on a daily basis, thanks to the efforts of its teams and its members, to a secure and stable internet, open to innovation and in which the French internet community plays a leading role. As part of that mission, Afnic, a non-profit organization, donates 90% of its profits to its Foundation for Digital Solidarity. Afnic is also the back-end registry for the companies as well as local and regional authorities that have chosen to have their own TLD, such as .paris, .bzh, .alsace, .corsica, .mma, .ovh, .leclerc and .sncf.
Established in 1997 and based in Saint-Quentin-en-Yvelines, Afnic currently has 80 employees.
About France Relance
Find all the measures of France Relance at www.planderelance.gouv.fr
About France Num
France Num is the government initiative for the digital transformation of very small enterprises (VSEs) and small and medium-sized enterprises (SMEs). It is coordinated by the Directorate-General for Enterprises (DGE) in partnership with the Regions. With nearly 60 partners and more than 2,500 experts in digital transformation across the country (called “activators”), France Num acts to promote the adoption and strengthening of the use of digital technology by the leaders of 1.6 million small businesses in France in order to facilitate their growth in these priority areas: customer loyalty and development, promotion of products and services, cost reduction. By highlighting good business practices, useful resources and digital maturity tests, France Num helps to demonstrate the benefits of technologies for the development of the French economy.More information on France Num