-
Public Consultations
-
Reference
-
Statistics
-
Publications
-
Blog
- Brands answer the call to the 2nd ‘Cercle des .marque’ event
- Analysis of the .RE
- About the attack on French ISPs’ DNS resolvers
- Using Afnic open data : example with the term COVID
- Hosting a domain name with compound characters
- Eligibility of a holder located in the United Kingdom post Brexit
- Can compound characters be used in a domain name?
- Functioning of Afnic during lockdown
- Which Top Level Domains have an IP address?
- Lala Andriamampianina, may you rest in peace
- Resolutions for 2020: Afnic goes elliptic
- 6 tips to prevent your website from being hacked
- In search of low-cost nTLDs
- Exploring the city through the .paris community
- .org - an alternative perspective
- Looking back on the success of the first meeting of the Cercle des .marque
- Key success factors for Internet extensions: an evaluation grid
- [Video] Conclusions on the Internet Governance Forum (IGF) France 2019
- A brief example of using Afnic Open Data
- Food for thought on the "new TLD" business models
- 30 years of success and danger: the Web, URLs and the future
- [Success stories] Strengthen your infrastructure to suit your ambitions
- February 1, 2019: is the DNS going to shake?
- [Success stories] They chose to have their own TLD
- [Success stories] .museum, how a historic Internet suffix was revived
- The main steps in effectively launching your .brand
- 6 secrets on how to improve the renewal of domain names
- [Video] Back to IGF 2018 in Paris
- A .BRAND to enhance customer experience
- Afnic commits to DNS security at the international level
- Replacement of the KSK of the root zone: Are you ready?
- How the SNCF implemented its new digital strategy with oui.sncf
- Franco-Dutch research project on automatic classification of domain name abuse
- The auditive memorization of domain names
- What are the possible actions against domain name abuses?
- Identity theft by domain name: what Afnic does
- Cybersquatting, Spam, Phishing… the different types of domain name abuses
- [Video] Review of the French Internet Governance Forum 2018
- Custom Internet extensions: the opportunities for brands
- How to avoid inadmissibility in the SYRELI procedure
- Which English terms are most used in .FR domain names?
- Domain name security, the example of cryptocurrencies
- What are the terms most used in .fr domain names?
- Personality test: Are you ready for GDPR?
- Do GeoTLDs like .alsace have an effect on local SEO?
- The 11 vital locations to display your domain name!
- What means of action for a Right-holder ineligible under the Naming Policy?
- Domain name litigation: the recognition of an AOC rights in the SYRELI procedure
- Why choose a domain name under a geoTLD?
- Afnic, a community first and foremost!
- The defense of personality rights in the SYRELI procedure
- When will the next round of the new gTLDs take place?
- A million good reasons for coming to the Afnic Forum...
- Yeti DNS-over-TLS public resolver
- 2016, the beginning of a new cycle for Afnic
- .fr has just passed the 3 million domain names milestone
- My experience inside the Afnic Legal Department
- Future of ICANN Privatization? Internationalization? Supervision?
- Excellence at Afnic - Our coming-out
- Speech at the transmittal of the IANA Stewardship Transition Plan
- Exclusive offer: 100% money back on your domain name*!
- 8 tips for choosing the right domain name
- IPv6 and DNSSEC are respectively 20 and 19 years old. Same fight and challenges?
- L.45-2 paragraph 1 of the CPCE: When a domain name disrupts the French law
- How to avoid getting your domain name stolen by email?
- Accountability and IANA transition: behind the scenes
- Stop selling domain names!
- abc.xyz : erratum.xyz
- A comprehensive approach to French regional branding
- abc.xyz : Meanwhile, back in France…
- abc.xyz: Why not alphabet.com? (The conspiracy theory version)
- abc.xyz : The controversial success of .xyz
- Corporate Communications, Constant Crisis
- abc.xyz : Why not alphabet.com ?
- alphabet.xyz : How Alphabet got its domain name
- abc.xyz : Don't worry, we're still getting used to the name too!
- IANA transition crosses a major milestone in Buenos Aires
- A day in the life of the Icann empowered community
- IANA transition : the machine is moving, but the deadline is approaching
- Corporate Social Responsibility and the DNA of ccTLDs
- China Changing in Leaps and Bounds
- Towards a less intrusive DNS
- ICANN: what does accountability stand for?
- ICANN Singapore. A debate at the other end of the world
- ICANN Reform, or opening Pandora's box
- Internet Governance Forum: What is to be done?
- Slam spam!
- Icann : freeze !
- Scams and identity theft, the experience of a SYRELI reporter
- French Regional Reform Does Not Mean the End of GeoTLDs
- Lessons Learnt from NETmundial
- Suggestions for a successful IANA transition
- Wind of change at Afnic!
- Back to the future of the Afnic Legal Service
- The US Backs ICANN for Internet Governance
- Should the registrars streamline their gTLD strategy?
- The IANA elephant in the room
- 2014 : change of course for the naming system
- Why do regions want a place online?
- What can Afnic do?
- Internet governance: let’s get to work!
-
FAQ
-
Glossary
-
Certificates
Do GeoTLDs like .alsace have an effect on local SEO?
05 December 2017 - By Benjamin Louis
Do the new gTLDs perform well in Google? Do GeoTLDs like .alsace have an SEO effect locally?
Olivier Andrieu of Abondance.com, SEO guru in French-speaking countries, delivers his analysis in a detailed report, based on the results of the SEO contest organized by the .alsace GeoTLD.
The contest was won, for the second year in a row, by an independent participant who's a fan of SEO and devOps by profession: Nicolas Hug.
The first and second runner-ups are, respectively, the 2exVia web agency and the Inéolab SEO agency.
The key word this year was "argentoratum", the Roman name for Strasbourg. Nicolas developed an optimization and linking strategy that bore fruit throughout the contest. He easily avoided the trap at mid-contest: the competitors had to start the competition with a .fr domain name and then migrate the site to a domain under the .alsace GeoTLD.
The performance of the competition websites and and the .alsace GeoTLD was polled with two key words: that of the "argentoratum" contest and a variant with the geographical indication "argentoratum alsace"; and, of course, according to various criteria: terminal (PC and smartphone), geolocation (Strasbourg, Paris, London, Munich, etc.), language (French, German, English), search engine version (google.fr, .de , .com, .co.uk, etc.)
The first finding is consistent with the position, repeated many times, of and by Google, and similar to the results of the previous analysis in 2016 on the first SEO contest held by the .alsace gTLD: .alsace is as effective as the .com and visible worldwide, whatever the medium, the engine, or the language ... A statement that will not surprise some but reassure others. Urban myths die hard.
The second observation is that, for the moment, there is no local effect or "bonus" for the .alsace for Internet users identified geographically as being located in Alsace. The results are the same whether the user is located in Paris, Marseille or Strasbourg for the same engine configuration and language.
The feature of interest in this case, however, and which was not visible in the 2016 report, is the difference in the results between the two queries of "argentoratum" and "argentoratum alsace": in a virtually systematic manner, there are more sites under .alsace on the first page of Google results for a search containing the word "alsace" than for the query "argentoratum" alone. Note that the websites in the contest were optimized for the word "argentoratum" and not "alsace". Occurrences on the latter term were low in the results.
Is .alsace better taken into account by Google for this type of geolocated query?
Is this a tangible result of the algorithm for the opening made by Google to GeoTLDs in the search engine's official French blog in July 2015?
As a geoTLD, we hope this is the case, believe it to be the case, and take this development as the first step towards a better local performance of GeoTLDs.
We invite you to read the report by Olivier Andrieu and form your own opinion:
Download the Analysis of the results of the SEO contest Argentotarum (PDF - 1200 Ko)
Is this domain
available ?
News
- December 10, 2020 Three major projects on the roadmap of the Afnic International College
- November 23, 2020 Lucien Castex has been reappointed as a member of the Multistakeholder Advisory ...
- November 17, 2020 Marianne Georgelin joins Afnic's Executive Committee as Legal Director
- November 16, 2020 ‘Je passe au numérique’: the Afnic initiative for VSEs/SMEs
- November 12, 2020 The Afnic Foundation announces its 2020 winners promoting an inclusive Internet ...