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- Brands answer the call to the 2nd ‘Cercle des .marque’ event
- Analysis of the .RE
- About the attack on French ISPs’ DNS resolvers
- Using Afnic open data : example with the term COVID
- Hosting a domain name with compound characters
- Eligibility of a holder located in the United Kingdom post Brexit
- Can compound characters be used in a domain name?
- Functioning of Afnic during lockdown
- Which Top Level Domains have an IP address?
- Lala Andriamampianina, may you rest in peace
- Resolutions for 2020: Afnic goes elliptic
- 6 tips to prevent your website from being hacked
- In search of low-cost nTLDs
- Exploring the city through the .paris community
- .org - an alternative perspective
- Looking back on the success of the first meeting of the Cercle des .marque
- Key success factors for Internet extensions: an evaluation grid
- [Video] Conclusions on the Internet Governance Forum (IGF) France 2019
- A brief example of using Afnic Open Data
- Food for thought on the "new TLD" business models
- 30 years of success and danger: the Web, URLs and the future
- [Success stories] Strengthen your infrastructure to suit your ambitions
- February 1, 2019: is the DNS going to shake?
- [Success stories] They chose to have their own TLD
- [Success stories] .museum, how a historic Internet suffix was revived
- The main steps in effectively launching your .brand
- 6 secrets on how to improve the renewal of domain names
- [Video] Back to IGF 2018 in Paris
- A .BRAND to enhance customer experience
- Afnic commits to DNS security at the international level
- Replacement of the KSK of the root zone: Are you ready?
- How the SNCF implemented its new digital strategy with oui.sncf
- Franco-Dutch research project on automatic classification of domain name abuse
- The auditive memorization of domain names
- What are the possible actions against domain name abuses?
- Identity theft by domain name: what Afnic does
- Cybersquatting, Spam, Phishing… the different types of domain name abuses
- [Video] Review of the French Internet Governance Forum 2018
- Custom Internet extensions: the opportunities for brands
- How to avoid inadmissibility in the SYRELI procedure
- Which English terms are most used in .FR domain names?
- Domain name security, the example of cryptocurrencies
- What are the terms most used in .fr domain names?
- Personality test: Are you ready for GDPR?
- Do GeoTLDs like .alsace have an effect on local SEO?
- The 11 vital locations to display your domain name!
- What means of action for a Right-holder ineligible under the Naming Policy?
- Domain name litigation: the recognition of an AOC rights in the SYRELI procedure
- Why choose a domain name under a geoTLD?
- Afnic, a community first and foremost!
- The defense of personality rights in the SYRELI procedure
- When will the next round of the new gTLDs take place?
- A million good reasons for coming to the Afnic Forum...
- Yeti DNS-over-TLS public resolver
- 2016, the beginning of a new cycle for Afnic
- .fr has just passed the 3 million domain names milestone
- My experience inside the Afnic Legal Department
- Future of ICANN Privatization? Internationalization? Supervision?
- Excellence at Afnic - Our coming-out
- Speech at the transmittal of the IANA Stewardship Transition Plan
- Exclusive offer: 100% money back on your domain name*!
- 8 tips for choosing the right domain name
- IPv6 and DNSSEC are respectively 20 and 19 years old. Same fight and challenges?
- L.45-2 paragraph 1 of the CPCE: When a domain name disrupts the French law
- How to avoid getting your domain name stolen by email?
- Accountability and IANA transition: behind the scenes
- Stop selling domain names!
- abc.xyz : erratum.xyz
- A comprehensive approach to French regional branding
- abc.xyz : Meanwhile, back in France…
- abc.xyz: Why not alphabet.com? (The conspiracy theory version)
- abc.xyz : The controversial success of .xyz
- Corporate Communications, Constant Crisis
- abc.xyz : Why not alphabet.com ?
- alphabet.xyz : How Alphabet got its domain name
- abc.xyz : Don't worry, we're still getting used to the name too!
- IANA transition crosses a major milestone in Buenos Aires
- A day in the life of the Icann empowered community
- IANA transition : the machine is moving, but the deadline is approaching
- Corporate Social Responsibility and the DNA of ccTLDs
- China Changing in Leaps and Bounds
- Towards a less intrusive DNS
- ICANN: what does accountability stand for?
- ICANN Singapore. A debate at the other end of the world
- ICANN Reform, or opening Pandora's box
- Internet Governance Forum: What is to be done?
- Slam spam!
- Icann : freeze !
- Scams and identity theft, the experience of a SYRELI reporter
- French Regional Reform Does Not Mean the End of GeoTLDs
- Lessons Learnt from NETmundial
- Suggestions for a successful IANA transition
- Wind of change at Afnic!
- Back to the future of the Afnic Legal Service
- The US Backs ICANN for Internet Governance
- Should the registrars streamline their gTLD strategy?
- The IANA elephant in the room
- 2014 : change of course for the naming system
- Why do regions want a place online?
- What can Afnic do?
- Internet governance: let’s get to work!
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FAQ
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Glossary
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Certificates
The main steps in effectively launching your .brand
10 January 2019 - By Cédric Michel-Flandin
This third article provides a checklist of the key steps required to launch your custom Internet suffix.
The steps we describe are those of the previous call for applications in 2012. They should remain similar in the next ICANN round and benefit from some simplifications drawn from the lessons learnt by the community.
1/ Drafting the application file
This is a key step in the process since you must fill in an Applicant Guidebook that you submit to ICANN. In it, you describe in detail your project and the associated business model, and answer some fifty administrative, financial and technical questions.
- The 2012 Applicant Guidebook is available at this address: https://newgtlds.icann.org/en/applicants/agb.
2/ Having your application approved
Your application file is studied in two steps.
The first involves submitting your application to the Internet community. In practical terms, this means that your application will be made public and subject to comments. The goal is to make sure your application is not prejudicial to any rights-holders.
In the second step, ICANN studies your file in order to approve it. This phase, similar to an audit, consists in answering a certain number of complementary questions.
At the end of this step, you sign a contract called a registry agreement with ICANN.
3/ The technical deployment of your extension
Good news, your application has been approved!
You are now invited to take a series of technical tests to make sure your infrastructure is suitable. Once you've passed these tests, your extension is created and integrated into the Internet root. Your .brand TLD is then present on servers worldwide making your future web services accessible to all.
4/ Launching your .brand TLD
Your extension is now active and you can use it for your project in accordance with the rules set by ICANN.
Our advice? Use a registry operator that can support you from A to Z
The technical management of an extension is a specific business line that requires robust infrastructures to ensure a secure and uninterrupted service. Relying on a trusted registry operator makes your application more trustworthy and guarantees compliance with the day-to-day service levels required by ICANN.
We advise you to choose a reputable technical operator in accordance with your data protection and hosting policy. The operator can also take care of the qualitative monitoring of the uses of your domain names, a feature that is requested by ICANN.
Afnic has unique expertise and experience in France in terms of managing registries. As the manager of the .fr TLD for more than 20 years and as the technical manager of 21 other extensions, Afnic has its own ISO 27001-certified DNS services infrastructure. Afnic also guarantees the service is 100% managed and hosted in France, complying with ICANN rules and European legislation in terms of personal data protection (GDPR).
For further information, we invite you to download our white paper. It provides practical tips and information to get you started, as well as testimonials from other organizations that have successfully taken the plunge.
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News
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