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- The .fr is turning 25
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French Domain Name Industry Report
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2014 Online Edition
- Focus on the launch of the .paris TLD
- 2014: deployment of IPv6 in France still progressing slowly
- New TLDs: generic TLDs impacted
- The new Top Level Domains are shaking the main established registrars
- The use of domains in France as seen by the digital legal deposit of the BnF
- Launch of the new TLDs: validity of the 50/50 law
- Causal factors in domain name renewal rates
- The global domain name market in 2013
- The age of .fr domain names
- The regions for the future French geo-TLDs
- Panorama of the .fr TLD in 2013: a year of slow growth, but less marked than tha
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Focus on the launch of the .paris TLD
More than 80% of the registrations were made within the very first hour of the 24 hours following the launch of .paris domain names.
There is a contrast between this new Top Level Domain and the .fr TLD in terms of geographical distribution of registrants, and of the concentration of registrars.
The .paris TLD was launched on December 2 at 02:00 pm. The chart below highlights the peak of registrations immediately following the opening, in addition to the domains registered during the sunrise period.
(Percentage increase of the pool at the end of the period considered)
Registrants are attracted by the "local" feel of this TLD and by the international prestige of Paris
The .paris TLD is a geo-TLD, i.e. an Internet domain based on a geographic location – in this case, the City of Paris. This definition, which could seem theoretical, has been corroborated by the geographic distribution of registrants.
In fact, 49% of the registrants are located in Paris, 64% in the Île-de-France (Greater Paris) region, and 85% in the rest of France.
The main countries that 15% of foreign registrants come from are Germany, the Unites States, Switzerland, the UK and the Netherlands. This high percentage of registrants located abroad – versus only a few percent under the .fr namespace – underlines the international reputation of the Paris "brand".
Registrar dynamics for the .paris TLD stand out from those of .fr
The top three registrars active on the .paris TLD account for 63% of registered domain names, versus 60% for the .fr TLD. However, the top ten already amount to 86% vs. 76% for the .fr TLD.
Based on this data, we can conclude that several days after its launch, the .paris TLD is more concentrated between a limited number of registrars that selected to market it as soon as it became available, than the .fr TLD, which is older and has a larger base of partners.
This observation is both logical and subject to change.
- It is logical because this new TLD is geographical, and, as such, first appealed to registrars for which it represented a key catchment area.
- But it is also subject to change, because many local registrars that do not yet offer this new communication option to their customers will soon get in line – thus diluting the market leaders that currently have the "first mover" advantage.
- Official website of .paris: bienvenue.paris
- Press release: The opening of the .paris and .bzh TLDs is also a success for Afnic, Dec 11th 2014
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