New Afnic issue paper "Brands and the new Corp TLDs"
December 15, 2016
This new issue paper will help readers understand how brands use these new TLD suffixes, their advantages and the contributions they have made to communication.
Some 18 months after what appears to be a revolution in the domain name industry, how have brands made the move to the new extensions? How is this innovation changing their communication and the experience for their customers and fans? What are their strategies?
By decrypting concrete use cases, this new issue paper by Guillaume Pahud, the founder of dot stories, an activation platform for generic domain names under the .brand gTLD, is an instructive explanation on how brands are taking advantage of these new TLD suffixes.
Promoting a brand's roots in a region and its history, highlighting brand values, providing new tools and new browsing experiences are all examples underlining the interest brands have in these new extensions and how they are using them to innovate in their online communication.
Afnic (the French acronym for "Association Française pour le Nommage Internet en Coopération" i.e. the French Network Information Centre), is a non-profit association created in 1997. Appointed by the French State to manage domain names under the .fr Top Level Domain (TLD) it promotes use of .fr by entrepreneurs and individuals. As the historic manager with more than 3 million domain names in .fr to date, it is also positioned as a provider of technical solutions and registry services: it currently manages 14 projects for new gTLDs, including .paris and .bzh. Afnic is located in Saint-Quentin en Yvelines, where its staff of 80 works for the common good of the French Internet.
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