Ex-Director, Communication & operational Marketing from 2022 to 2023
After graduating from HEC Paris (Master in Management - 2009), Lucile Ravasse joined Afnic in 2013 where she initially handled the marketing for the .fr TLD before heading up the Marketing Department. Working within the Marketing and Sales Department, she coordinates various design and demonstration projects for products and services. She supervises in particular the Réussir en .fr (“Succeed with .fr”) programme, an initiative for VSEs/SMEs and young people jointly developed with the Afnic teams and various partners. She has also worked on the design and marketing for the .fr Lock, .fr Performance and .fr Rush products. On a daily basis, she draws on client feedback, monitoring and continuous improvement tools in order to offer and implement a marketing strategy in line with Afnic’s objectives.
.brand: a non-negligible asset in the customer experience
The notion of customer experience is a broad concept that encompasses ...
Tricks of the trade – the actors involved in setting up a custom TLD: the data escrow provider
A custom TLD is set up with a certain number of specific actors, ...
The advantages of corporate communication under a brand TLD
When we think of the possible uses and numerous advantages of ...