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Raphaël Roc

Poste

Product Marketing Manager

Biographie

With a Master’s degree in Marketing, Communication and Commercial Strategies from INSEEC, Raphaël Roc joined Afnic in August 2021 as Marketing Officer. Within the Operational Communication and Marketing Division, he contributes to the promotion of products other than .fr, coordinating the .museum and .paris TLDs, as well as the consulting and training services and technical registry solutions, particularly through ‘Le Cercle des .marque’ [‘The BrandTLD Club’]. Raphaël also keeps a daily watch on the digital transformation of VSEs/SMEs and the digital strategy of brands in order to deploy new content and support prospecting activities.

Articles

Pharmaceutical Industry and Dot Brands: Analysis of a Highly Regulated and Often Exposed Sector

The pharmaceutical industry consists of several activities: ...

Dot brand and large-scale retailing (5/5): overcoming new logistics challenges

A custom TLD (dot brand) represents a powerful differentiator ...

Dot brand and large-scale retailing (3/5): making your e-services stand out

A brand TLD is a powerful tool to help brands enhance their digital ...

Dot brand and large-scale retailing (1/5): promoting your marketplace and its partnerships

A powerful differentiator, the use of brandTLDs remains far ...

Imaginons.mma: a strategic naming underpinning a high-added-value CRM approach

The leading mutual insurance group in France, MMA is one of 496 ...

.brand: acquisition costs versus return on investment. A worthwhile endeavour?

Dot-brand TLDs may be among the Internet domains most coveted ...

SMEs: don't deprive yourselves of the opportunity of a dot brand

Due to their entry cost, their registration formalities and ...