Raphaël Roc

Poste

Product Marketing Manager

Biographie

Raphaël holds a Master's degree (M2) in Marketing, Communication, and Commercial Strategies from INSEEC. He joined Afnic in August 2021 and currently serves as Product Marketing Manager. Within the Marketing and Commercial Division, Raphaël is responsible for designing products derived from R&D, managing the Consulting and Training offerings, optimizing and promoting the .fr Réussir en .fr program, and overseeing all Market Intelligence activities (marketing, commercial, products/services, innovation), as well as customer listening and ideation processes. Additionally, he contributes to the development and successful implementation of the annual Marketing plan, particularly its digital component. Prior to Afnic, Raphaël worked for the Accor and IWG Plc groups.

Raphaël Roc

Product Marketing Manager

Articles

Pharmaceutical Industry and Dot Brands: Analysis of a Highly Regulated and Often Exposed Sector

Dot brand and large-scale retailing (5/5): overcoming new logistics challenges

Dot brand and large-scale retailing (3/5): making your e-services stand out

Dot brand and large-scale retailing (1/5): promoting your marketplace and its partnerships

Imaginons.mma: a strategic naming underpinning a high-added-value CRM approach

.brand: acquisition costs versus return on investment. A worthwhile endeavour?

SMEs: don't deprive yourselves of the opportunity of a dot brand