With a Master’s degree in Marketing, Communication and Commercial Strategies from INSEEC, Raphaël Roc joined Afnic in August 2021 as Marketing Officer. Within the Operational Communication and Marketing Division, he contributes to the promotion of products other than .fr, coordinating the .museum and .paris TLDs, as well as the consulting and training services and technical registry solutions, particularly through ‘Le Cercle des .marque’ [‘The BrandTLD Club’]. Raphaël also keeps a daily watch on the digital transformation of VSEs/SMEs and the digital strategy of brands in order to deploy new content and support prospecting activities.
.brand: acquisition costs versus return on investment. A worthwhile endeavour?
Dot-brand TLDs may be among the Internet domains most coveted ...
SMEs: don't deprive yourselves of the opportunity of a dot brand
Due to their entry cost, their registration formalities and ...