In the spring of 2010, Afnic published a white paper on the Secondary Market, which analyzed the trends but also the valuation mechanisms for domain names. It concluded with a simple observation that seems just as relevant: “Everyone knows today what domain names cost, but few know what they are worth.”
This new edition therefore focuses on the market forces now present, with hundreds of new gTLDs having been created since 2013..
Have these TLDs weighed on the Secondary Market by offering a wide choice, thus making purchases of tradenames unnecessary? Or on the contrary have they helped strengthen the legacy TLDs by giving them a “safe-haven” status, amid a plethora of competitors still unknown to the public, and therefore inspiring a certain degree of suspicion?